May 16, 2019

Spots, Stripes, and Snakes

Leopard-spotted coats and dresses, python boots, and zebra-striped blouses mirrored the animal prints we saw on many runways. The New Statement Coat For years, the streets outside the Fall runway shows were insanely plush. Fur was the dominant outerwear trend, from soft shearlings to rainbow-striped chubbies and everything in between. Maybe it has something to […]

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April 18, 2019

Fendi The Next Cult Logo

Where Fendi/Fila was all about segueing streetwear into the brand’s luxury offering, Fendi Mania was conceived as the next step on from this ’80s athletic aesthetic. Yes, it’s still all about the monogram trend – those signature double Fs cohabit with the Fendi/Fila logo, which was originally designed by Instagram artist @hey_reilly, but new motifs come […]

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March 4, 2019


Rick Owens wanted to go where few designers have been willing to this season: into the thorny territory of the Time’s Up and #MeToo movements. Who else could wrap and twist a couple of pilled wool blankets into a lumpy dress and call it seduction? Owens has always been a provocateur, wrestling with the big […]

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May 5, 2018


MEET HELIOT EMIL, KENDRICK LAMAR’S FAVORITE ALT-STREETWEAR LABEL THE LATEST INSTALLMENT OF OUR DESIGNER SPOTLIGHT SERIES HONES IN ON COPENHAGEN-BASED STREETWEAR The latest installment of our Designer Spotlight series hones in on Copenhagen-based streetwear label, HELIOT EMIL. Named after their great-andfather, the brand was founded in 2017 by brothers Julius and Victor Juul, whom split […]

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March 3, 2018


The History of Streetwear: From Stüssy to Vetements Streetwear isn’t a new phenomenon—it has actually been around for nigh on 40 years. However, it’s over the past few seasons that the once humble aesthetic has successfully moved into the higher echelons of fashion, establishing itself as a retail force to be reckoned with. From one […]

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February 6, 2018


What goes into an outfit Many people choose to wear avant-garde clothes because they want to break free from daily expectations. They want to define themselves outside the social norms that dictate how we should decorate and clothe our bodies. If you are one of those people and you want to find out more about how […]

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January 12, 2018


If there is a noob mistake, I’ve made it. Short, overly slim jackets, loud checks, tight, low-rise trousers, cheap shoes, cheap ties, shirts with terrible collars… you name it. I’ve spent thousands with very little to show for it. I’m now in the process of getting rid of my RTW stuff in favour of MTM, […]

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